Hyde Boutique is a high-end women’s fashion boutique online, with a store in Oamaru in New Zealand. Hyde brings you designer fashion pieces from top-selling brands such as Deadly Ponies, Caitlin Crisp, Twenty-Seven Names, Kate Sylvester, Nom*d, Yu Mei, Marle, Karen Walker, Juliette Hogan, and more.
Hyde Boutique, located in the charming South Island towns of Oamaru in New Zealand, offers a refined shopping experience with high-end fashion pieces. Our elegant stores are filled with beautifully curated collections for those who appreciate luxury. Hyde Boutique is not driven by fleeting trends but by a timeless, evolving design perspective.
We strive for a simple mission: to offer style with heart. Hyde has become a place where women come not just to shop but to feel seen, inspired, and supported. Whether you’re discovering us online or walking into our stores, you’ll find more than just designer clothes. You’ll find connection, warmth, and a team that loves what they do.
Local Roots, Boutique Spirit
We’re proud to be a small business with a big heart. Hyde Boutique is deeply rooted in the communities where we’ve built strong relationships with customers who return again and again—not just for the clothes but for the experience.
We believe boutique shopping should be real, fun, and personal. Whether you seek styling advice, inspiration, or just a friendly face, we’re always here for you.
Every time you shop at Hyde, you support local style, independent designers, and the women working behind the scenes—from our in-store stylists to our e-commerce team.
Thank you for shopping small.
Our Collections
Our collection offers a carefully curated selection of designer women’s fashion, accessories, and lifestyle pieces from some of Australia & New Zealand’s most loved brands.
Hyde Boutique’s collection embodies sophistication and timeless elegance, featuring top designer brands such as Deadly Ponies, Karen Walker, and Alemais, to name a few. Each season, Hyde Boutique presents a thoughtfully curated range of chic tops, elegant outerwear, stylish accessories, and exquisite designer dresses in New Zealand.
Love from the Hyde Girls - Woven with Intention
More than just beautiful—each piece has been chosen for its ethical integrity, mindful production, and timeless elegance. Fewer, better, forever.
We’re not about fast fashion or fleeting trends—we deliver pieces with lasting value. Our edits are hand-curated for quality, craftsmanship, and quiet confidence. We believe in thoughtful dressing and giving women pieces that enable them to build wardrobes they adore. As a women’s clothing boutique, we are honoured to stock a carefully considered range of New Zealand and Australian designers—labels that share our values of sustainability, slow fashion, and intentional design.
At Hyde Boutique, we embrace low-waste manufacturing methods, sustainably sourced materials, and small-batch launches. Believing that fashion should never come at the world’s expense, we collaborate to create collections with a smaller footprint—without sacrificing an inch of beauty. By shopping at Hyde, you’re not merely purchasing garments—you also contribute to responsible fashion, backing independent clothing brands in New Zealand and selecting items that respect the planet and the art of dressing impeccably.
Made my first purchase online and was not disappointed! My item arrived really quickly with a handwritten note and was exactly as described. I am really happy with my merino top and will definitely be a returning customer. As a fellow business owner in Oamaru (accommodation) I will be recommending my guests to make a visit to Hyde Boutique.
Katrina Menzies
THIS TEAM!!!! Let me tell you, customer service was 100/10. I had been on a hunt for the perfect skirt, and I was stumped. These girls helped me and ordered one into the country for me! I have never felt so valued as a shopper! I will 1000% be returning for my luxury shopping xx (plus their Instagram is one to check out!).
Emily O'Brien
10/10 for customer service! Ordered a Saben bag that was unfortunately out of stock but they ordered it in for me- there were a few delays but they kept me updated the entire time and ensured that it was shipped out to me as soon as they received it. Best customer service experience I’ve had in a long time, thanks team! 🤩
