Collection: NOM*d

Collection: NOM*d

NOM*d has established a distinctive presence in the New Zealand fashion scene with a darkly witty and subtly sombre aesthetic. The brand’s creations draw from classical tailoring and incorporate upcycled vintage pieces, all grounded in a practical philosophy that prioritises wearability above all else. So, if you want to build an understated yet subversive wardrobe, start checking out NOM*d pieces here at Hyde Boutique.

Rooted in Authenticity

Since its inception in 1986, NOM*d has been among a few ground-breaking directional fashion labels which have been responsible for defining the style now referred to as ‘The New Zealand Look.’ From then on, NOM*d consistently upholds its reputation as a brand rooted in authenticity, remaining impervious to fleeting trends. Instead, it embraces a thoughtful perspective that reflects the essence of the fashion outsider.

This unique NZ label also owes its noir-ish aesthetic to Dunedin, a city in remote New Zealand’s South Island, where the designer and founder Margarita Robertson is still based today. Dunedin is a university town known for its alternative music scene and gothic atmosphere—and that culture permeates the mood of Margarita Robertson’s clothes. 

Shop Our Range of NOM*d Now

Get your hands on dark, witty & sombre Dunedin-inspired pieces from NOM*d here at Hyde Boutique. We stock the iconic NOM*d dresses and socks and all the latest clothing pieces from this brand. Feel free to check them out online here or drop by our store at Oamaru today.