Started in 2002, RUBY is an eminent fashion label from New Zealand. This women’s designer clothing brand is best known and adored for its mutually nourishing relationship with its community and how its gorgeous designs embody those who wear them.

Progressively Chic, Collectively Conscious

RUBY in NZ is a family-owned brand, and the care, intimacy, and love from this are woven into its DNA. It is more than just a clothing line. Think of it as a collective movement that celebrates inclusivity, multidimensionality & progressiveness. The brand’s designs reflect the free-spirited Rubettes—individuals who seek an abundance of joy, eagerness to learn & a desire to leave the world a better place than they found it.

At the helm of RUBY’s design house is the talented Creative Director, Deanna Didovich, whose fluid and ever-evolving vision is laced into each collection. From tops and cardigans to dresses, RUBY pieces undoubtedly stand out. These pieces are conversations waiting to be sparked and inspiring us to live life to the fullest.

But RUBY’s story doesn’t end there. The brand has also introduced Liam, a sub-label crafted by designer Emily Miller-Sharma. Liam is a celebration of colours that just make sense and shapes that feel right. It’s a consistent and technical offering, inquisitive at heart, and a representation of how fashion influences and reflects our world.

Fashion with a Free Spirit

RUBY collections often celebrate playful layering and colour combinations, ensuring a perfect fit for everyone in any season. From the Josie sweater to the Monty Jacket and the popular Matilda cardigan, each RUBY knitwear piece perfectly displays the brand’s commitment to warmth, playfulness, and impeccable style. In particular, the Matilda cardigan features gold metallic dome buttons, a slightly puff-shouldered silhouette, and an exaggerated flute cuff. It was originally crafted in a chunky wool blend, but it is now also available in a plush cotton knit version so that you can wear your Matilda all year!

RUBY clothing is also known for its perfectly cut trousers in wide-leg and tailored silhouettes. For instance, check out the Buzz Jean, a pair of barrel-leg jeans designed in an indigo wash that sits mid-waisted and features panel detailing. With classic shades and prints, RUBY pants are made to be lived in. Whether you’re after an ankle-grazing length or petite fit, everyday denim or dressier style, RUBY pants impress.

Let’s not forget that the core Rubette wardrobe has you covered with these essentials. From RUBY’s signature tailored pants to everyday shirt dresses and versatile tops, you’ve got a strong foundation with these essentials. These are the hardworking, mix-and-match pieces that form the basis of an effortless wardrobe.

Shop RUBY Clothing Now

Embrace RUBY fashion and join the collective movement of Rubettes. Indulge in the brand’s exquisite designs, revel in the warmth of their knitwear, and let your style reflect your free-spirited nature. After all, fashion is more than just fabric and silhouettes; it’s a way of life, and Ruby is here to guide you on this journey.

Check out RUBY dresses, pants, cardigans and other pieces here at Hyde Boutique. As one of RUBY’s stockists in Australia, we offer a range of RUBY clothing in our online shop in Australia. But the easiest way to covet RUBY fashion pieces is here. You can easily order your new RUBY dresses, knitwear or trousers online! Shop now.